SETTING UP THE ADWORDS ACCOUNT
Before launching your campaigns, our Account Managers audit your website, your market and your competition on the web in order to offer you the advertising channels best suited to your strategy: Adwords , Facebook , Linkedin , Display ...
- Structuring of the Adwords account (The account must reflect the structure of your website and present all the products and services in separate ad groups).
- Create campaigns and ads
- Targeting the best landing pages
- Creation of the semantic field and integration of keywords
- Setting up ad groups and their extensions
- Launch of campaigns
There is no single methodology for effectively managing an account. We adopt for each client, according to his needs, a strategy, a balanced media budget and optimization techniques adapted to his sector of activity.
Perfect control of all acquisition channels
SEARCH
Maximize your ROI, our experts optimize your campaigns on a daily basis
RETARGETING
Improve your conversion rate with retargeting techniques.
DISPLAY
Take advantage of the web time of non-search Internet users and increase your notoriety
SOCIAL ADS
Accelerate your digital strategy by integrating Social Media Advertising
MONITORING AND ANALYSIS
The egate teams determine with you the key performance indicators to be monitored and analyzed on a daily basis. These indicators vary according to your objectives:
- CPC (Cost per ClicK)
- CPV (Cost per View)
- CPA (Cost per Acquisition)
- CPL (Cost per Lead)
- ROI (Return On Investment)
- Traffic volume
- Conversion rate (Frequency at which a click on your ad generated a conversion (sale, quote request, appointment, contact, form registration, etc.)
In addition to personalized monitoring by Google Adwords certified Account Manager, the egate control center gives you access to all reports and analyzes at any time, in order to monitor the performance of your campaigns.
METHODOLOGY BY ACQUISITION CHANNEL
SEARCH
Google AdWords Sponsored Links Ad Format
Search channel settings :
- Definition of parameters and segmentation of campaigns
- Identification of relevant keywords, long tail keywords & writing ads
- Implementation of redirections and tracking tags Launch of campaigns
- Personalization and monthly reporting
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DISPLAY
In digital marketing, this refers to graphic advertising formats such as banners or videos .
Display channel setting :
- Definition of campaign parameters and segmentation: keywords, locations, themes, demographic targeting
- Structure des campagnes Display mobile (Apps Mobile)
- Creation & writing of interactive advertisements
- Launch of campaigns
- Personalization and monthly reporting
- Optimization of campaigns
RETARGETING SEARCH
Personalized retargeting techniques of a visitor to your website based on the keywords .
- AdWords retargeting for search results is one of the new features in Remarketing via Google AdWords
- The history of your Internet users' visits will also have a decisive impact
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RETARGETING DISPLAY
- Segmentation of audiences with regard to the actions carried out
- Adjusting search ads, offers and keywords based on visitor interactions
- Implementation of Cross-Device Remarketing campaigns (Display)
FACEBOOK Ads
Facebook Ads allow you to have a large and segmented audience
2 billion users
- Demographic data: gender, age, level of education, relationship status, work, etc.
- Geographical data
- Centers of interest : centers of interest of the people to whom you wish to distribute your advertising
- Behaviors : buying behaviors and activities on FB
- Connections : reach people who interact with your Facebook page
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LINKEDIN Ads
Professional social network par excellence!
160 million users
LinkedIn is an excellent channel for reaching qualified prospects for B2B players. Benefits :
- Controlled budget
- Sharp targeting
- Increased notoriety
- Developed sales